Competitive intelligence glossary
Market intelligence
Market intelligence covers a market as a whole — size, growth, buyer behavior, regulation — informing decisions like which markets to enter.
Where competitive intelligence focuses on named rivals, market intelligence zooms out to the category: is the market growing or consolidating, what are buyers increasingly asking for, and what external forces (regulation, new technology, macroeconomic shifts) are reshaping demand. The two overlap but answer different questions.
Market intelligence typically informs decisions with a longer time horizon — market entry, product-market fit for a new segment, pricing strategy — while competitor-level intelligence tends to inform nearer-term, deal-by-deal decisions like a battlecard or a sales objection response.
A common mistake is conflating the two: a team that only tracks named competitors can miss a category-level shift (a new buyer expectation, a regulatory change) that reshapes the market before any single competitor reacts to it.
Where Dozier fits
Dozier is scoped to competitor-level intelligence today — Sweep, Dossier, Moves, and Radar all work from a seeded set of rivals — rather than category-wide market sizing or trend forecasting.
See SweepRelated terms
See it applied to your market.
Start with a free Exposure Audit — see your business the way a rival does — then cited findings, ranked moves, and Dozier watching for what changes next.
Browse the full glossary — 10 terms and counting.