Guides & resources
Competitive intelligence, made practical
Free, hands-on guides and templates for running competitive intelligence — the framework, the analysis, and the battlecard — with no fluff and no gate.
Guides
Templates
- TemplateCompetitor Analysis TemplateEleven guided sections that turn a pile of screenshots and open tabs into a decision document — with a filled example to make each field concrete.
- TemplateSales Battlecard TemplateA one-page cheat sheet reps pull up the moment a prospect names a competitor: why you win, objection responses, landmines, and proof points.