Competitive intelligence for product marketers who own the narrative

Why product marketers use Dozier

Product marketing owns the competitive narrative — battlecards, positioning, launch messaging — and all of it goes stale the moment a rival ships. Dozier keeps it current. Seed your competitors and it researches their pricing, launches, and messaging from live public sources, returning findings that each cite where they came from, so your battlecard claims are backed by receipts sales can point to. Put those rivals on Radar and you're told when something material moves — a pricing change, a new launch, a repositioning — instead of learning it from a lost deal. The Dossier is shareable, so the intelligence reaches the reps who need it.

What Dozier does for product marketers

• Battlecards backed by receipts

  Every finding cites the named public source behind it, so competitive claims in a battlecard are defensible — not folklore a rep can't stand behind.

• Catch messaging and pricing shifts

  Radar re-checks rivals on a cadence and flags material change — new pricing, a launch, a repositioning — so your narrative updates before a deal does.

• One report the whole GTM team can use

  A Dossier is a shareable link that updates on refresh, so sales, marketing, and leadership work from the same current, cited picture.

• Turn intel into a next move

  Moves ranks the recommended response to a competitive change and prices it against your numbers, so 'they changed X' becomes 'here's what we do about it.'

How it works

1. 1

   Seed the competitive set

   Add the rivals your reps face; Dozier researches their pricing, launches, and messaging.

2. 2

   Build from a cited Dossier

   Draft battlecards and positioning from findings that each show their source.

3. 3

   Stay current with Radar

   Get alerted on material change and refresh the Dossier so the narrative never goes stale.

FAQ

Will this keep our battlecards from going stale?

That's the point of Radar: it re-checks your competitors on a cadence and alerts you when something material changes — pricing, a launch, messaging — so you can update the battlecard before a rep gets caught out. And a Dossier refreshes in place, marking what changed.

Can I track competitor pricing and messaging specifically?

Yes. Dozier researches rival pricing, launches, and messaging from live public sources and cites each finding, and Radar surfaces material changes to any of them as they happen.

Can I share the intelligence with sales?

A Dossier is a shareable link that updates on refresh, so sales works from the same cited, current picture as marketing — and you can export it to PDF for enablement.

Dozier for other teams

• For startupsStartupsCompetitive intelligence for startups
• For agenciesAgenciesCompetitive intelligence for agencies
• For foundersFoundersCompetitive intelligence for founders

Want the full tour? See the four engines.